Rush Vintage 80's KLOS Rainbow Promo Concert Bumper Stickers

Description

To make certain that you are completely satisfied with the products purchased, it is strongly encouraged that you review the associated photos and descriptions before purchasing to ensure satisfaction upon receipt. I attempt to display product images shown as accurately as possible. The pictures in each and every one of our listings are of the actual item. We take pride in taking our pictures Our preferred method of shipping is USPS unless I offer Free Shipping.
Please note, that all KLOS bumper stickers come AS-IS! Keep in mind, these are vintage bumper stickers from the 80’s, so there WILL BE curling around the edges, faded inks, ink smears, printing errors (especially in the rainbow borders), not-so-sticky adhesive, random imperfections, Bubbles and all the baggage that comes with buying retro/vintage items that have been hanging out in storage for over 30 years.
In February 1980, KLOS was a distant second to KMET radio in the ratings and was looking for ways to improve its' image. The Rainbow 'racetrack' logo was familiar to everyone in So. Cal even though KMET had the hipper image. KLOS discovered that even without their call letters in the middle of the logo, people knew it belonged to KLOS. So, they decided to use this to their advantage and put the names of the hottest rock bands in the center of their logo and hand them out at concerts. While people may be reluctant to put a radio station call letters on their car, they had no problem putting on a decal of their favorite band. KLOS created the concert decal promotion, and it became the hottest decal/sticker campaign in the history of radio. Within a year, KLOS became the rock radio leader, KMET changed format and became KTWV and the rest is radio history.
Original decals are not on a white background and are just the oval.
2nd Generation decals have the white background with the two small decals and have the
95 1/2 logo while the 3rd Generation has 95.5.